I got this from a facebook group, could be worth reading. We have some exciting updates regarding the administration of promotions on Facebook: We no longer require prior written Facebook approval to administer a promotion on Facebook. We no longer require a minimum media spend threshold to support the promotion. As a result of these changes, you can now run a promotion on Facebook without seeking approval or permission from Facebook. Please note that any promotion you administer is still subject to our http://www.facebook.com/promotions_guidelines.php, and that these guidelines require that the promotion be administered on http://www.facebook.com/platform. As a result, in addition to complying with our Promotion Guidelines, promotions on ï»¿Facebook must also comply with our http://developers.facebook.com/policy/. While promotions must continue to adhere to our policies, we think this update will create new opportunities for brands and developers on Facebook Platform.