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Facebook Low CTR

Discussion in 'CPA' started by Anakk, Mar 19, 2011.

  1. Anakk

    Anakk BANNED BANNED

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    Does anybody have a solution to this?

    So i'm using facebook ads and i'm targetting a pretty small and specific niche. The thing is, with FB its hard to be very specific, i mean i can target gender and age etc.

    But i end up with really low CTR because of high impressions but low clicks. And the lower the CTR of an ad, the less impressions it seems to get.

    Any solution to this?
     
  2. Dropdown

    Dropdown Regular Member

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    Make sure you have an image of that niche as ad-thumbnail. Here's a little trick to get more clicks if it fits your niche: Lots of researches have shown that two of the things that attract people to an ad is: Colors and faces. Try to combine these two. Though it may seem like people won't notice faces (because it's FACEbook after all) it's actually not like that. With the current layout already being here for a while people are used to the idea that there are pictures of faces on the top, in the news feed and on the left. The right, where the ads show, is where the pictures do not show. Simply put a picture of a smiling face there.
     
  3. jensen.ol

    jensen.ol Jr. VIP Jr. VIP Premium Member

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    Create better ad copy.
    Create better/converting/interesting image thumbnail.
    Still low CPR?
    Repeat above steps until you find the best setting.
     
  4. Allanon25

    Allanon25 Registered Member

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    Testing is the way to go man.
    If You are not satisfied, then test different ad copy and images.
    Use Tracking 202 to test.

    FB ads has a learning curve but once You understand how it works it can be a really cost effective strategy!
     
  5. w4rl0rdx

    w4rl0rdx Junior Member

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    I'd like to set up my prosper202 account to track my FB ads but there really are no guides... can anyone link me to one or write out the process?

    Question: Can you still setup prosper with FB if you are direct linking with your affiliate URL? If so... how?

    Question 2: I have A LP But it has an instant Php redirect. How do I install tracking on that?

    1. I have prosper installed.
    2. added FB as my PPC account
    3. Added my CPA network
    4. got my CPA offer URL link / Added offer and payout info
    5. ????