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Facebook LIkes and Shares - NOT a ranking factor ? Source Moz

Discussion in 'Black Hat SEO' started by BlackBDO, Feb 12, 2016.

  1. BlackBDO

    BlackBDO Jr. VIP Jr. VIP

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    Full article here: https://moz.com/blog/the-myth-of-googles-200-ranking-factors

    "
    9 - Facebook Likes and Facebook Shares [Ranking Factor 157/158]


    Google cannot see likes and Facebook shares. So they cannot be a ranking factor. Period.

    Matt Cutts, in the same SMX panel the list cites as its source, said:

    We like standards that are available on the open web. If we're not able to crawl something ? like Facebook or like the time we temporarily ran into problems with Twitter ? we don't want to depend on that data.

    The biggest mistake here, though, is confusing causation with correlation, and the power of Social Signals is a correlation power.

    As I wrote a week ago in a comment to the Marcus Tober post here on Moz, social shares are not a direct cause of good rankings, but they may help in obtaining them:

    Social shares > higher visibility > creation of 2nd tier backlinks (e.g. on Topsy) and improved opportunities of earning natural backlinks from people who discovered that shared content.
    "
     
  2. BlackBDO

    BlackBDO Jr. VIP Jr. VIP

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    This is a 2014 post, I searched for recent news on this topic and found none, do any of you guys know anithing realted on this statement ?
     
  3. misteryou.

    misteryou. Power Member

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    Do not believe everything you read on internet

    Leonard de Vinci
     
  4. BlackBDO

    BlackBDO Jr. VIP Jr. VIP

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    Yeah, but he has a point, and it's Moz.com...
     
  5. misteryou.

    misteryou. Power Member

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    But we see the opposite and

    How pages, status are indexed so ?
     
  6. *AMEX

    *AMEX Regular Member

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    Butt....Google can crawl facebook profiles...so shares can actually rank you if theyre public

    ever googled your own name?
     
  7. whiteblackseo

    whiteblackseo Jr. VIP Jr. VIP

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    Whatever they may say I love putting social signals on my posts and pages. Really makes the user feel like its a super genuine site.
     
  8. clevelandslim

    clevelandslim Jr. VIP Jr. VIP

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    Facebook only generate traffic to the site. Its not consider ranking
     
  9. beakerhat

    beakerhat Registered Member

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    Not true. Twitter and G+ are still great. I don't care much about FB. But I do notice that Google prefers links shared through fan pages rather than profiles.

    This is another reason. The number of shares can impact the way new visitors see the content because most people have sheeple mentality.
     
  10. Nilbroke

    Nilbroke Newbie

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    Need to check it out. But the latest update would be great.
     
  11. larrydetuvi

    larrydetuvi Regular Member

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    I always thought the value of facebook shares relied on this, rather than just a high number.
     
  12. Jack Torrance

    Jack Torrance Power Member

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    It's nofollow though?
     
  13. Sristy

    Sristy Jr. VIP Jr. VIP Premium Member

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    Likes and shares becomes a ranking factor, when someone shares it, they land up on the wallfeed of that individual and same goes for likes. So, yes they can be a ranking factor, though the like/share per se may not be. But the eventual result of that like/share may be a ranking factor as the visibility of that liked/shared result increases in social media.