Facebook Inflation

Genus Agency

Genus Agency

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Hi everybody,

Currently, FB advertising costs are becoming more and more expensive
CPC has increased to the highest level since the beginning of this year
- is it due to high competition (many bidders)?
- is it due to new meta policies?
- Is Facebook still a potential platform for advertisers to exploit?

What do you think about this issue? Let's discuss it together.
 
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I am in this situation too, not sure what the cause is, but FB is making me depressed, does anyone have any solutions?
 
FB is getting more and more expensive but I still choose FB to promote because I have a large customer base here.
 
I think the increase in CPC is mainly due to increased competition, especially during peak season. Part of it could also be due to recent changes in Meta's algorithm and ad delivery policies. Facebook is still a strong platform, but now needs a more streamlined strategy and should combine other channels to optimize costs.
 
Genus Agency said:
Hi everybody,

Currently, FB advertising costs are becoming more and more expensive
CPC has increased to the highest level since the beginning of this year
- is it due to high competition (many bidders)?
- is it due to new meta policies?
- Is Facebook still a potential platform for advertisers to exploit?

What do you think about this issue? Let's discuss it together.
Click to expand...
I think it's because of the innovation policy from Meta that makes the ads not really stable and bring good results
 
Matthew96 said:
FB is getting more and more expensive but I still choose FB to promote because I have a large customer base here.
Click to expand...
BET365DAYS AGENCY said:
I think the increase in CPC is mainly due to increased competition, especially during peak season. Part of it could also be due to recent changes in Meta's algorithm and ad delivery policies. Facebook is still a strong platform, but now needs a more streamlined strategy and should combine other channels to optimize costs.
Click to expand...
Yes we need an end-to-end solution to be able to optimize the campaign and deliver the best results.
 
Genus Agency said:
Hi everybody,

Currently, FB advertising costs are becoming more and more expensive
CPC has increased to the highest level since the beginning of this year
- is it due to high competition (many bidders)?
- is it due to new meta policies?
- Is Facebook still a potential platform for advertisers to exploit?

What do you think about this issue? Let's discuss it together.
Click to expand...
Meta has a lot of vulnerabilities now, I need an update from Meta, waiting.
 
Genus Agency said:
Hi everybody,

Currently, FB advertising costs are becoming more and more expensive
CPC has increased to the highest level since the beginning of this year
- is it due to high competition (many bidders)?
- is it due to new meta policies?
- Is Facebook still a potential platform for advertisers to exploit?

What do you think about this issue? Let's discuss it together.
Click to expand...
This is a meta algorithm change that requires advertisers to have credibility on the product, page and need to have more creative content to attract viewers.
 
Facebook advertising is not as simple as it used to be, we have to keep up with its changes.
 
In my case, CPMs shot up but CTR dropped, so I think it’s just audience fatigue and too many advertisers chasing the same pockets
 
Facebook now feels like a Tet market—too many people squeezing in, so of course the prices go up . Meta keeps changing policies nonstop, probably just to make sure we don’t fall asleep . But honestly, it’s still full of potential—as long as you keep up with the trends and optimize, you’ll be fine!
 
Yeah, costs are definitely up this year. A mix of higher competition + policy changes is driving CPC up. FB is still a huge platform, but you need sharper targeting + stronger creatives to keep ROI. For long-term, it’s smart to diversify into other channels too.
 
I’m also struggling with skyrocketing CPC — budget burns fast and results aren’t like before. Facebook definitely feels tougher now, probably need to optimize harder or split budget to other channels too.
 
Rising CPC is mainly due to high competition and Meta’s algorithm/policy changes; Facebook is still promising but needs smart optimization and multi-channel strategy to keep costs efficient.
 
CPC increase is understandable, partly due to increasingly fierce competition and partly due to Meta tightening policies. But all in all, traffic from FB is still the best quality if optimized. The important thing is that the account must be strong + creative must be constantly changed to survive.
 
I don’t have much experience so I’m quite curious, CPC has increased sharply recently. I don’t know if the main reason is competition or Meta’s new policy. I also want to hear from those who have gone before to see if Facebook is still worth investing in.
 
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