Facebook in 2025 Dead Platform or Still Worth the Effort?

Hey BHW,

Facebook seems to be changing every few months tighter rules, less reach, and ads getting pricier. But I still see a few people pulling crazy engagement and conversions somehow.

So what’s your experience lately?

Are pages or groups still performing for you?

Any luck running campaigns, or are CPMs out of control?

Do you think Facebook is still a solid traffic source in 2025, or time to move on?


Would love to hear your take what’s still working (or not) for you on Facebook these days?

My pages have become dead now. I suppose it is same for others as well

It's true that Facebook is getting stricter, CPMs are going up, reach is going down, but there are still ways to be successful if you know how to optimize your content and channels. I find Reels deliver more consistent results.

Pages and groups still work but need more effort and niche focus. Ads cost more, and you have to be sharper with targeting and creatives.

Despite rising costs, strategic engagement and precise targeting keep Facebook relevant for smart marketers.