I run a club night in the UK and need to promote it as much as possible. My actual attendings are directly related to my attendings on Facebook. I do the usual, invite all of my friends, spend a lot on Facebook event ads (not getting the success that I would like). Some of the competition running similar nights are getting over 1,000 attendings and we struggle to get a few hundred. Where better to ask for innovative tips, ideas and methods than this place? Any tips on better ads to use, promotion ideas, just anything at all would be amazing. Any help is greatly appreciated. Thanks.