Facebook Estimates Difference

Discussion in 'FaceBook' started by nikolay8601, Mar 28, 2016.

  1. nikolay8601

    nikolay8601 Newbie

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    Hello,

    I am looking for help from experienced people that often boost posts on FB. Just recently I created a page related to diet. It has just 1 like and a few posts. I went along and boosted one of the posts by targeting US with interests related to diet. The estimates were about 1000-2000 reach per dollar. However, after spending 3 dollars, I only had 70 reach. Then I decided to remove the interests altogether. The result was the same - 30 reach per dollar.

    Am I missing something or this is fairly normal? I understand the word estimate, but surely there shouldn't be such a difference.

    Please advise what might be wrong with it.

    Thanks.