facebook engagement ads - unexpected results?

txholdem · Nov 25, 2019

results show post engagement = 30, cost per engagement = $0.12
but my wordpress pretty link plugin shows just 1 click?

(my ad has a "get quote" button, which is what i want people to click.)

i see 2 likes. i guess the links are counted as engagement? and maybe other engagement is when they click my profile? how do i make the engagement count only the button click ("get quote")?

i wanted to do the conversion ads, but i have no access to the code of the webpage (URL)...

IamNRE · Nov 25, 2019

Engagement can mean anything, if they "like", share, or comment on your post... that's considered an engagement. If they click on your fanpage name and visit your fan page, that's considered an engagement. If they click on the "see more comments" button to see the other comments on your ad, then that's an engagement.

So you might have 10 engagement, and in reality only 1 person actually clicked to visit your landing page.

You should optimize for the actual activity/result you want. If you want conversions, then set up a conversion campaign, if you want link clicks then set up that sort of campaign., if you want likes... then set up that.

TiagoS · Nov 25, 2019

IamNRE said:
Engagement can mean anything, if they "like", share, or comment on your post... that's considered an engagement. If they click on your fanpage name and visit your fan page, that's considered an engagement. If they click on the "see more comments" button to see the other comments on your ad, then that's an engagement.

So you might have 10 engagement, and in reality only 1 person actually clicked to visit your landing page.

You should optimize for the actual activity/result you want. If you want conversions, then set up a conversion campaign, if you want link clicks then set up that sort of campaign., if you want likes... then set up that.

Exactly! But it’s interesting that PPE campaigns cost less than CPC. My CPC campaign was costing $0.01, while PPE $0.004 . I checked the stats and yeah I lost a bunch of clicks to likes and comments, but after calculating, still gave considerable lower rate of cpc, at $0.006 . Do you know why?

IamNRE · Nov 25, 2019

TiagoS said:
Exactly! But it’s interesting that PPE campaigns cost less than CPC. My CPC campaign was costing $0.01, while PPE $0.004 . I checked the stats and yeah I lost a bunch of clicks to likes and comments, but after calculating, still gave considerable lower rate of cpc, at $0.006 . Do you know why?

Coz they are showing your ads to anyone that will click it, retards, children, losers with no money and all the time in the world to click on anything and everything.

Deleted member 657006 · Nov 25, 2019

IamNRE said:
Coz they are showing your ads to anyone that will click it, retards, children, losers with no money and all the time in the world to click on anything and everything.

how they get rich.

learning organic traffic methods way forward

study your niche so well you nowhere everyone hangs, then start investigating where they are online, then plan a sneaky ambush method, then start converting, (( this time next year your be a millionaire.

try to work with law of averages in mind
10% of anythink will work.

so let say you get 1000 and 10% of 1000, traffic 10% = 100 will use your link and 10% = 10 will buy your service/product.

but this will only happen with bang on keywords and methods

txholdem · Nov 25, 2019

IamNRE said:
You should optimize for the actual activity/result you want. If you want conversions, then set up a conversion campaign, if you want link clicks then set up that sort of campaign., if you want likes... then set up that.

i have no access to the code of the landing page. so i cannot do conversion ads (no event). is there an option that will work better than engagement ads?

facebook engagement ads - unexpected results?

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