I logged into an account and it asked me to upgrade to it. I did not have a vanity name, so it asked what name I wanted, and I selected the one I wanted and it assigned me the vanity for it. I dont see any big change. Friends go into messages, non friends go into others. I tested it from a non member email and they got it in their other. Hmmmmm, not sure exactly how this will work. Anyone trying anything yet, or have any feedback?