facebook cpc vs cpm != ctr

Mutikasa

Power Member
Joined
May 23, 2011
Messages
589
Reaction score
216
why is that when I use CPC I get fro example, 0.4% CTR and with the same ad and same target when I use CPM I get like 0.007% CTR?
 
why is that when I use CPC I get fro example, 0.4% CTR and with the same ad and same target when I use CPM I get like 0.007% CTR?
Because when you use CPM, you won’t target people that are likely to click on ads
 
Back
Top