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Facebook CPC or CPM?

Discussion in 'FaceBook' started by elocin, Apr 19, 2012.

  1. elocin

    elocin Regular Member

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    Im getting ready to start advertising on FB heavily... In the past Ive used CPC only but remember FBdude a long time ago going into cpm... I cant remember now but I was wondering which do you use and why????
     
  2. riekal

    riekal Junior Member

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    With traditional display media, CPM is often more used for branding purposes, while CPC is used more as an acquisition channel.

    Bidding CPM will often get your cheaper clicks and more impressions because FB will be able to calculate how much of your money they'll be able to burn through, while they can't exactly count your dollars when you bid CPC.

    Some of my campaigns I start off on CPC just to see what I can get; basically to see the amount of clicks I can get for what I'm bidding. I'll then, and most often, switch over to CPM after I have some figures, and measure those stats against the CPC stats.

    Like I said, CPM often gets you more impressions, so if you already know how many clicks you're getting per 1K impressions, then why not bid CPM, when bidding CPM will get your a cheaper CPC at the end of the day.

    I hope this helps :/


    Disclaimer: I'm not always right, this is just my personal experience and some other marketers will have a different opinion than I.
     
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  3. jcbizzled

    jcbizzled Registered Member

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    I always start CPC based but transition to CPM if the CTR on the advertisement is decent enough to benefit going in that direction...
     
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  4. mojstermiha

    mojstermiha Regular Member

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    I stick with CPC because it's more stable, easier to maintain and because it encourages Fb to give me clicks:p. I did use CPM in the past, but very rarely and only on ads with insanely high CTR.

    Btw I don't know how many of you already have the new advertising interface, but it seems that FB is deciding whether to remove manual bidding on CPM model or not. We'll see what happens in the future.
     
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  5. johnypapa

    johnypapa Registered Member

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    I have a question, I want to promote my fb page which will be having a like button in the ad. So which one is good for me...
     
  6. TH3 M4G1C14N

    TH3 M4G1C14N Newbie

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    cpc is the best :D
     
  7. ct2272

    ct2272 Registered Member

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    CPC.

    Having run ppc campaigns on FB you're going to get millions of impressions in a very short time. That said, successful campaigns on FB are usually .1% - .2% CTR so you're best bet is to start with CPC. Like another reply, if CPM is better transition over to that.

    Good luck.
     
  8. Jacob Adams

    Jacob Adams Newbie

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    Cpc...
     
  9. originator

    originator Junior Member

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    Go for CPC