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Facebook CPC or CPM

Discussion in 'FaceBook' started by bornformoney, Apr 20, 2011.

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  1. bornformoney

    bornformoney Senior Member

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    1 + (Idiots x CPA) = $Money$
    So for my niche, the minimum bid for cpc is 1.5 which is really high and if I try to lower it down then facebook doesn't allow me to bid at all, whereas the minimum for cpm is 0.70. So I'm just wondering if I should go with CPM?


    Thanks in advance!
     
  2. Virus1

    Virus1 Supreme Member

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    Welcome to Black Hat World........................
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    This is what i do...

    I run the campaign on CPC...

    then i get the metrics... like what type of people click
    on the ad and at what hours(<--- this is very important too)....
    after that...
    I run it on CPM.... and I get better results....
    but you need to play with it..

    keep in mind.. good CTR for CPM is above .10%
    CTR for CPM is way lower than for CPC...


    Good Luck...
     
  3. sirgold

    sirgold Supreme Member

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