Facebook CPC or CPM

Discussion in 'FaceBook' started by bornformoney, Apr 20, 2011.

Tags:
  1. bornformoney

    bornformoney BANNED BANNED

    Joined:
    Feb 22, 2011
    Messages:
    1,192
    Likes Received:
    1,516
    So for my niche, the minimum bid for cpc is 1.5 which is really high and if I try to lower it down then facebook doesn't allow me to bid at all, whereas the minimum for cpm is 0.70. So I'm just wondering if I should go with CPM?


    Thanks in advance!
     
  2. Virus1

    Virus1 Supreme Member

    Joined:
    Dec 13, 2010
    Messages:
    1,326
    Likes Received:
    1,411
    Occupation:
    destroyer of worlds...
    Location:
    Welcome to Black Hat World........................
    This is what i do...

    I run the campaign on CPC...

    then i get the metrics... like what type of people click
    on the ad and at what hours(<--- this is very important too)....
    after that...
    I run it on CPM.... and I get better results....
    but you need to play with it..

    keep in mind.. good CTR for CPM is above .10%
    CTR for CPM is way lower than for CPC...


    Good Luck...
     
  3. sirgold

    sirgold BANNED BANNED

    Joined:
    Jun 25, 2010
    Messages:
    1,260
    Likes Received:
    647
    There's an interesting thread about a real-case scenario you might want to check out.

    Here: http://www.blackhatworld.com/blackhat-seo/facebook/289052-im-revealing-profitable-facebook-campaign-based-fbdudes-poll-method.html

    HTH