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Facebook CPC increased ALOT

Discussion in 'Pay Per Click' started by ArtoAllan, Nov 6, 2016.

  1. ArtoAllan

    ArtoAllan Newbie

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    Hey guys.
    I've gotten a problem while running facebook ads. 1 month ago I was running my ads spending around 1.000$ per day, however my account got paused because of "unusual activity".
    So I got my account recovered and now the last week when I've been trying to run the same or new campaigns my CPC has increased with more than 300%. (Before I had a cpc of 0.05-0.1$, now its above 0.2$.)

    That means my ROI has been lowered by a significant amount, actually that much thats its not really worth running these campaigns for me anymore.

    Anyone else having these kind of experiences or any tips on how to lower my cpc?
    (Doing "Pay per click" in nordic countries, mainly SE, Dk, FI and NO)
    I've tried to change image and text, but still the same results. Cpc's around 0.4$ where I had them around 0.1$ before the account got paused.

    Do we have any facebook expert here who could help me out?
     
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  2. RafaViQ

    RafaViQ Power Member

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    Maybe you got new competitors?