Facebook charges me for Reach even though the ad is Website Conversion

Discussion in 'FaceBook' started by zacc255, Nov 22, 2016.

  1. zacc255

    zacc255 Junior Member

    Jul 18, 2016
    Likes Received:
    Hi guys, since yesterday I created 2 Facebook ads (Website Conversion) and I chose the conversion to happen when someone purchases something! I activated my pixel and it appears as being Active in my Facebook ad manager, so this is not the problem.

    The thing is that I get charged for Reach, even though I should be charged only when someone purchases something, right? Why do I get charged for Reach? Can someone that has experience help me out? Thank you!