Facebook Audience Optimization for Publishers

Today Fb said that they offer a new tool for publishers and i see that this tool may bring back that huge reach that FB pages had some years ago.

Here is the link to their announcement media.fb.com/2016/01/21/introducing-audience-optimization/

What do you think? Can we profit from FB fans again?

Is this going to be via paid reach though?

no, is a tool for publishing content on pages, but it`s like a filter that allows you to be seen only by fans that are interested in the topics that you provide. so with this new tool the reach grows alot as i see in that example