Start with the basics: set up Facebook Business Manager properly, then create your first campaign in Ads Manager → choose "Lead Generation" objective for direct lead capture.
Begin with a simple strategy: target broad audiences (age 25-55, interests related to your business), use engaging video creative, and set daily budget around $10-20 to start. Facebook's Lead Ads work great for beginners - they capture info without leaving Facebook.
Check "Account Quality" regularly to maintain good standing, and always provide genuine value in your ads. Test different audiences and creatives, then scale what works.
Focus on one campaign at a time initially rather than spreading budget thin.
What type of business are you advertising for, and have you set up your Business Manager and pixel tracking yet?