Facebook Advertising Help

Hey guys,

Does anyone have any ideas, or know of any good articles that would explain an effective Facebook Advertising strategy to target Ferrari Car Owners? I've read this article: https://www.jonloomer.com/2014/05/21/facebook-ads-targeting-cars/ but this doesn't have anything specifically to target Ferrari owners.

It doesn't seem Facebook has a 'Ferrari Owner' criteria so I'd be interested to hear thoughts on smart ways to obtain the audience data.

Thanks in advance!

How about trying to use something more generic like "Italian Super Cars" or something similar. A Second Option would be to find a Facebook Page that has something to do with Ferrari Cars, and try to target people that have shown interest in that specific page.
Hope someone else can assist you more in that

TomXi said:

How about trying to use something more generic like "Italian Super Cars" or something similar. A Second Option would be to find a Facebook Page that has something to do with Ferrari Cars, and try to target people that have shown interest in that specific page.
Hope someone else can assist you more in that

Click to expand...

Yeh I think targetting specific groups may be my only option - I'll just need to find a group that Ferrari owners will specifically follow, rather than people that are just car-mad!