facebook advertising guide?

Hey guys,
I am half way through launching a new ecommerce store. I haven't really used facebook ads before and was wondering if anyone has a guide that will help me run the ads at the least possible expenditure. Any inputs would be appreciated.

Thanks.

Look in the member downloads section on the forums for a post called Ben Malol's Social Masterclass or something. You can also search for it on the top right. It explains Facebook's whole advertising platform entirely in great detail. Would definitely recommend.

Here:
https://www.blackhatworld.com/seo/g...no-optin-thank-you-bhw-for-everything.899316/