Facebook Advertising Decoded in 15 Minutes

Over seven million businesses will invest over $80 billion across Facebook’s apps and feeds in 2020, and most of them will not do it well.

FB is the world’s most powerful marketing platform, but few make the effort to understand how it really works.

And that’s no surprise — it’s complex, disruptive, and it changes weekly.

I spent seven years working at FB between 2012 to 2019, first helping companies invest over $1 billion on our ad platforms, and then using FB myself as a marketer.

Use Facebook the way it was intended to be used, which means bringing real value to users with fast, fresh, and native content, and running signal-rich, liquid campaigns that allow the new Machine Learning capabilities to work their magic.

Source: https://medium.com/better-marketing/facebook-advertising-decoded-in-15-minutes-3b43e96f76b5

very nice article. thanks for sharing.
Did you actually write that?