I'm looking for some information on how to make the best Facebook ads for my online shop. So far I know I want to promote my website to ages of 13 to around 60, male and female. I know what I want their interests to be. I was going to target the UK only as that's where I'm based but after a member telling me to broaden my horizons I'm going to target more countries i.e US, Russia, France, Germany etc. That's giving me a potential reach of 74,000,000 people. I'm going to start with £5 per day which is around $9. Which options should I be choosing from the image below? Also do these ads show up as suggested on peoples Facebook, or how do they see them? Should the ads be going to Mobile and Desktop or do 1 for each ad?