Hi guys and gals. I recently promoted an offer via facebook. The offer was very niche related and I ran two campaigns side by side. One was CPM and one CPC, I paid $0.35 per 1000 views and $1.30 per click. The difference between the two campaigns was effectively $0.20 per click, my offer did receive click's but did not convert. Does anyone have some tips or links to ebooks about advertising on facebook to promote offers or even list building? Thanks!