Does it always matter what campaign you optimize for. I cause I found a winning product and a winning audience. But I get less click with a purchase optimization but more clicks to the Shopify product page. The more visitors I have the more purchases i get basically. And it’s almost impossible to get 50k likes on a ad on a purchase conversion ad with spending 20k plus
Facebook ads
- Thread starter Mr_2020
- Start date
what is the ROAS?
I just launch the campaigns with different optimization engagements, link clicks & purchases. Haven’t got any sales on any so far
what is the product?
MAKillerSEO
Registered Member
- Jun 1, 2018
- 95
- 9
my opinion, Optimize your product feed, Optimize your campaign structure, Divide products into ad groups, find your winners and losers. Yesterday, I read a lot about products from CJ and Fulfillman. Do you have any idea about this guys?
Hanh Tuyet Media
Newbie
- Jan 7, 2021
- 28
- 7
You need to divide different ad groups with different target groups that you want to target. I think it will be better for you.
wanessmark
Banned for selling account
- Feb 19, 2014
- 892
- 187
Every optimization has its benefits. If you're optimizing for Shopify products sales, stick with it as that has clearly worked better. There is no point in trying to get the same results from two different optimizations.