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Mr_2020

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Should I scale one winning ad/audience or should I have multiple running ads/ audiences and hoping for more conversions?
 
Based On My Experience , I would suggest Duplicating the Winning Campaign as the First Part of Scaling.
 
The best way is to take both and compare it

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Should I scale one winning ad/audience or should I have multiple running ads/ audiences and hoping for more conversions?
You have to do both, scaling the winning audience is the priority though
 
It is worth discussing the KPI with the client, since the payback of the campaign depends on the economics of the project, which is unlikely to be fully disclosed to you. In some projects, you can allow the ROMI to fall by 10-20 percent and leave at the expense of high turnovers. In which ones it is impossible to do this and we must clearly keep the indicators?
 
There were only two reasons (that I know) on banning the ad. One is if it is disapproved and another one you account may not disclaimed on running ad. May be those reasons make you to be banned
 
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