Facebook ads?

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Lets say I have a website to promote via FB ads. What is better way to get more clicks for lower price. Should I go for impressions or link clicks?

Thanks
 
To have a cheaper click on the link you must have a credible website. So if you promote a photo that has 20 like then people are less willing to click the link. As the post will have 2.6 thousand like and 100 comments (I want, I recommend, etc.) People are more likely to click on the link.

The next item is the number of likes on the rating page. A lot also depends on the budget and the time when your ad appears. Placement of the ad is also important: D but the most important is the ad that is already liked by others. People like what others like
 
To have a cheaper click on the link you must have a credible website. So if you promote a photo that has 20 like then people are less willing to click the link. As the post will have 2.6 thousand like and 100 comments (I want, I recommend, etc.) People are more likely to click on the link.

The next item is the number of likes on the rating page. A lot also depends on the budget and the time when your ad appears. Placement of the ad is also important: D but the most important is the ad that is already liked by others. People like what others like
Thanks for the reply never tought about the number of likes. So first I must make viral post and then promote it right?
 
I am making marketing from 10 years. I have many keys, it all depends on what you are advertising. The number of likes changes people's thinking. It is best to make promotions for anyone who gives you cheap likes and then bargain in the right group only when you already have a lot of like
 
  1. Post with nice amount of likes
  2. Facebook Ad for traffic
  3. Optimize on displays the landing page (Many people click, but if they see that the page is opening, it closes it)
  4. Placement - newsfeed on facebook and instagram
  5. Optimize your budget and auction (you must check how people react)
 
  1. Post with nice amount of likes
  2. Facebook Ad for traffic
  3. Optimize on displays the landing page (Many people click, but if they see that the page is opening, it closes it)
  4. Placement - newsfeed on facebook and instagram
  5. Optimize your budget and auction (you must check how people react)
Thanks for the help, I will try to make post with many likes first then I will report back
 
I say try boosting posts and split tests too. Aside from warming up the host fanpage, you also needed to focus on having lots of contents on it.
 
  1. Post with nice amount of likes
  2. Facebook Ad for traffic
  3. Optimize on displays the landing page (Many people click, but if they see that the page is opening, it closes it)
  4. Placement - newsfeed on facebook and instagram
  5. Optimize your budget and auction (you must check how people react)
I like it. Thank for your reply.
 
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