Facebook ads using trademark brands names

O

onedayordayone

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Hey, I have a resell business selling authentic sneakers and streetwear from brands like nike, jordan, adidas..
I recently opened a website and I started using FB ads to advertise my business. For the first time my ad got blocked because I used the brands names on my ads headlines and description, for example: "Nike essential shorts". So I removed the "nike" and didn't use any brand name at all and then my ad got approved.
My question is if there is a way to use brands name on ads without getting blocked? Because I see other websites, small businesses like mine that use brands name on their ads and they do not get any block or restriction, like: "Nike dunk low panda" or "Vans old skool"...

Appreciate any help,
Thanks
 
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onedayordayone said:
Sorry I am new here, what is cloaking? Is there a guide for it?
Also, with cloaking will it be 100% secured to use trademarks like nike?

Thanks for the help
Click to expand...
Cloaking is not 100% secure. It is also against the terms of most ad networks. With cloaking you will probably lose accounts and have to make new ones because cloaking is hard to do right and even if you do it right you may get caught for some goofy reason.

That being said here is a beginners guide to cloaking and also a link to the cloaking forum here in bhw:

https://www.blackhatworld.com/seo/cloaking-explained-for-beginners.957009/
Cloaking is how many people brand bid, you just have to have the right understanding of what all will happen.
 
onedayordayone said:
Sorry I am new here, what is cloaking? Is there a guide for it?
Also, with cloaking will it be 100% secured to use trademarks like nike?

Thanks for the help
Click to expand...
The cloaking technique involves displaying different content to the ad review team of social media platforms compared to the content shown to regular users. This is done in an attempt to gain approval for ads that do not meet the policies of platform. Essentially, advertisers are trying to deceive the system.
The cloaking technique helps you bypass the bots of major platforms and run advertising campaigns effectively targeted at your chosen audience.
 
SOCIAL MEDIA MARKETING said:
The cloaking technique involves displaying different content to the ad review team of social media platforms compared to the content shown to regular users. This is done in an attempt to gain approval for ads that do not meet the policies of platform. Essentially, advertisers are trying to deceive the system.
The cloaking technique helps you bypass the bots of major platforms and run advertising campaigns effectively targeted at your chosen audience.
Click to expand...
Is it something that I can do by my own? If so how / is there a guide out there?
 
EdwardClen said:
Build your own strong brand identity through compelling messaging, visuals, and unique value propositions. This way, audiences will recognize your brand without needing you to mention competitors. If you're unsure about the specific regulations regarding trademark usage in your region, consult with a legal professional for guidance. They can help you understand the relevant laws and ensure your advertising practices are ethical and compliant.
Click to expand...
Yeah ChatGPT didnt write this lmao



Mate the issue lays within your creatives and ad description.
Yes you can use cloaking but this wont solve the issue of creatices and ad description

Avoid using the name Nike, just use the nike logo
 
For brand names, you should use words that understate or avoid words in the brand name
For example: you write Nikes brand as ni-ke
 
Basil Agency said:
For brand names, you should use words that understate or avoid words in the brand name
For example: you write Nikes brand as ni-ke
Click to expand...
what about the landing page, should he avoid using "Nike" altogether in it?
 
 
xanaIDE said:
what about the landing page, should he avoid using "Nike" altogether in it?
Click to expand...

I would avoid using the word Nike in the landing.
If your cloaking just wake sure whitepage is talking about shoes or about shoe collectors
 
onedayordayone said:
Hey, I have a resell business selling authentic sneakers and streetwear from brands like nike, jordan, adidas..
I recently opened a website and I started using FB ads to advertise my business. For the first time my ad got blocked because I used the brands names on my ads headlines and description, for example: "Nike essential shorts". So I removed the "nike" and didn't use any brand name at all and then my ad got approved.
My question is if there is a way to use brands name on ads without getting blocked? Because I see other websites, small businesses like mine that use brands name on their ads and they do not get any block or restriction, like: "Nike dunk low panda" or "Vans old skool"...

Appreciate any help,
Thanks
Click to expand...
Use cloaking for that....
 
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