Facebook ads Tips For Newbie!!

Try splitting by country (UK vs NL) performance differs a lot. Also, broad targeting + strong creatives are outperforming interest-based audiences lately.
 
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Start with $30–$50/day, test 3–5 creatives per ad set for 3–5 days then keep the effective ads to scale.
 
If you’re testing on Facebook, start with $30–$50/day per ad set to collect enough data. Run 3–5 creatives per ad set, After 2–3 days, kill low CTR or high CPC creatives, and scale the winners slowly
 
I think finding the optimal Facebook advertising strategy requires you to start with a creative testing phase with a reasonable starting budget for each ad set. Test a large number of creative variations from the beginning. Providing a large enough budget and content diversity will help Facebook's algorithm optimize the data more quickly. Once you have identified the winning creatives, the next step is to scale decisively. Always monitoring and adjusting the campaign continuously is a constant principle to achieve the best results.
 
I’d start by narrowing down your audience segments first, then try a couple of really different ad concepts.
 
Actually, the exact budget isn’t what matters most, the goal is to find strong performance signals from your ads. My advice is to spend at least $50 per day per ad set. Test five ad creatives for each campaign, and keep the same objective for 5–7 days to identify which creative performs best.
 
Gillhaziqz said:
Hey everyone,
I’ve been running my dropshipping business mainly through TikTok Ads, but now I’m planning to shift to Facebook Ads. I’m fairly new to Facebook, though I already know the basics — Ads Manager setup, Pixel integration, and campaign structure.My niche is women’s bags, and my main target markets are the UK and the Netherlands.
Recommended daily budget for testing new creatives or audiences and How many creatives should I test per campaign/ad set
Click to expand...
Split into smaller advertising campaigns with low budgets. Test and keep the effective campaigns while eliminating the underperforming ones. Then, gradually increase the budget for the high-performing campaigns.
 
Dont stress about testing too many things at once pick one or two audiences and rotate your creatives weekly. Sometimes small tweaks outperform big changes.
 
For testing, most advertisers start with 3–5 creatives per ad set and spend around $20–50/day depending on your niche and CPM.
 
For reference, our clients usually start by testing Facebook ads with a small budget. They spend around $20–$50 per ad set per day and run A/B tests with 2–4 creatives to see what works best without spreading the budget too thin.

The key is to test one thing at a time—either creatives or audiences—and run the test for at least 3–5 days so there's enough data before scaling the winners.
 
Budgets depend a lot on your Average Order Value (AOV), but here's a general rule of thumb:
Basic rule: I usually start with a budget that gets each ad around 5,000 to 10,000 impressions in the first 1-2 days.
Specific numbers: For the UK and Netherlands markets, I usually start with around $15 - $25 USD per day per ad set or per campaign, if you use CBO (Campaign Budget Optimization).
Tip: Make sure your budget is enough for Facebook to exit the learning phase effectively, which is usually around 50 conversions/week/ad set.
 
Start with a $20-30 daily budget per ad set.

Test 2-3 of your best creatives in a single ad set. This is enough to see what works without spending too much.

Keep it simple. Good luck ♥️
 
For testing Facebook Ads in the women’s bags niche targeting the UK and the Netherlands, you can start with a daily budget of around $20–30 per ad set. Aim to test 3–5 creatives per ad set to identify what resonates best with your audience. Start small, gather data on performance and then scale your winning creatives and audiences gradually.
 
Yeah, switching from TikTok to Facebook definitely takes a bit of adjustment. Facebook’s algorithm usually needs more data to optimize properly, so it’s better to start with a few solid creatives instead of too many at once.

For testing, you could begin with 2–3 variations per ad set to see what kind of angle or visual connects best with your audience. Keep your daily budget balanced so each creative gets enough impressions — many start small just to gather data before scaling what works.

What matters most is reading the early performance signals and keeping everything consistent for a few days before making changes.
 
You can launch a campaign with 3-5 different creatives, with a budget of $20-30 per day. But it really depends on the price of your product, if it is expensive, then the budget is needed more.
 
If you are new to running Facebook ads for WH niche, you should start with a budget of about $40–$50 USD/day so that Facebook's machine learning has enough data to optimize. Once the campaign is stable, choose the win campaign to scale.

With a low budget, even if Facebook spends it all, you can still try again multiple times. Through each run, you will accumulate more experience and better understand how to optimize your campaign.
 
When starting Facebook ads, focus on data and structured testing. Begin with a small budget, use a limited number of ad creatives, and keep your targeting broad so the algorithm can optimize automatically. The key isn't the amount spent, but how you set up your testing angles.
 
A common test setup is one campaign and three to five ad groups with a budget of $15-20 per day per group. Each ad group should have 3-4 ad variations. For fashion products like women's handbags, ad quality is more important than the complexity of the target audience, especially in the UK and the Netherlands.
 
Gillhaziqz said:
Hey everyone,
I’ve been running my dropshipping business mainly through TikTok Ads, but now I’m planning to shift to Facebook Ads. I’m fairly new to Facebook, though I already know the basics — Ads Manager setup, Pixel integration, and campaign structure.My niche is women’s bags, and my main target markets are the UK and the Netherlands.
Recommended daily budget for testing new creatives or audiences and How many creatives should I test per campaign/ad set
Click to expand...
Switching from TikTok Ads to Facebook Ads is a good strategic decision, especially for the UK and Netherlands markets, where Facebook remains the core platform for building a full-funnel sales strategy.

When transitioning to Facebook Ads, the goal is to exit the Learning Phase efficiently, especially in high-cost markets like the UK and Netherlands. For budget, I recommend starting with 15 – 25 USD per day, per Ad Set. This ensures the algorithm has enough data points to find potential customers for your women’s bags, ideally leading to early Purchase events within the first few days. If running multiple tests, use CBO with a total campaign budget around 75 USD/day across your different ad sets.

For creative testing, prioritize quality and angle over quantity. You should limit your tests to 3 to 5 unique creatives per Ad Set. This allows Facebook to allocate budget meaningfully across your best ideas (e.g., one video, two static images, one carousel) without splitting the spend too thinly. Always let your ad sets run for at least 3 days before making any decisions to ensure statistical stability. Good luck!
 
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