Facebook Ads Targetting Problem

J

jayvd

Newbie

Jul 5, 2023

31

7

• Jul 5, 2023

• #1

Hello, if we run FB Ads for online slot games, what would be the proper targetting setup?

I have tried "Gambling", "Online Gambling", "Casino Games", "Casino".. All of which are not performing well. Any tips please??

 

BroDDy

BANNED

Jan 13, 2021

114

31

• Jul 20, 2023

• #2

Did try maybe google ads?

 

MrCutterPro

BANNED

Jul 31, 2022

110

37

• Jul 20, 2023

• #3

gambling won't be shown in the interest anymore. Seach for social xxx.

 

growyourbrand

Elite Member

Jr. VIP

Sep 7, 2021

6,904

790

• Jul 20, 2023

• #4

Check Competitors Ads on Ad Library

 

pripao

BANNED

Aug 22, 2025

113

7

• Sep 4, 2025

• #5

jayvd said:

Hello, if we run FB Ads for online slot games, what would be the proper targetting setup?

I have tried "Gambling", "Online Gambling", "Casino Games", "Casino".. All of which are not performing well. Any tips please??

Click to expand...

Don’t just goal “gambling” – too broad & exclusive.
Use lookalikes of investors/troupes + retargeting.
Test benefits around public casino apps, poker, lotteries, Vegas/entertainment, investing/crypto.
Go for App Connects/Changes (value optimized), not Circulation.
Creatives fun, entertainment-focused (avoid “get rich”).

 

DarkOtakuX

BANNED

Aug 6, 2025

56

17

• Sep 16, 2025

• #6

Most run angles around gaming or entertainment instead of direct gambling keywords to avoid bans.

 

AGrowthAgency

Regular Member

Marketplace seller

Nov 15, 2024

309

25

• Sep 24, 2025

• #7

FB doesn’t convert well with direct ‘gambling’ interests. Try broader lifestyle/entertainment angles and use lookalikes from your existing players or site traffic.