Facebook Ads Targeting suggestions?

dicekid said:

you should probably give your product more persona and characteristics so your your target audience become identifiable, in the scarf area doubt you can find an identifiable audience because pretty much any woman can wear it

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X0t0 said:

So simply i creat a Board ads with Scarf Interest

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Meddie said:

Use spyfu or serpstat and look at the competition, anyway in your niche you fight with big sharks.

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X0t0 said:

that product is new in the market I tried board targeting with one interest I took the first two big countries in this interest and I target them with that interest i got a sale in the first 20 minute but i couldn't get anything else after that . and THE CPM is so high like 17$

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David Restrepo said:

Hello,

Well. Facebook Ads can be a very painful task.

1. Have a LOT of patient bro. Finding a winner strategy could take 1 day or 3 months. It's a bit of lucky and also re-thinking your strategy.
2. You have to wait till 72hrs to see real results of any targeting you made. If first day results are good, it doesn't mean it will be good for the next days. Also, even if results are good after 72hrs it doens't mean it will work forever(in fact, it almost never happen in that way) Facebook Ads is a task where you have to test almost EVERY day.
3. Do you know something about FB ads ADVANCED strategies? Like Look-a-Like Audiences? Retargeting? Remarketing? Etc?
4. How much budget are you using for testing? My advice (I've been doing Facebook Advertising for 6 years almost now) is to ALWAYS test first. I mean, the first things that you do in Facebook Ads have a mindset that with high chances it will be money burnt. Then you will find a good combination and then you will start.
5. Things that matter on a Facebook Ad? Everything:
5.1. Caption
5.2. Image/Video (free tip: ALWAYS use video if possible, better results)
5.3. Type of campaign
5.4. Budget
5.5 Targeting
5.6 Strategy
5.7 Time of ad being used.

I can't spoonfed because it will take a long time. But this is all I can say so far.

It took me almost 6 month and a couple of GRANDS USD to achieve good results. Take in mind that those days Facebook Ads was LESS LESS hard. It was very easy (without being easy) than today.

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X0t0 said:

I'm going to tell you everything
i'm using videos and also i'm using Website Conversion all my ads have good videos and budget it's between 7$ and 10$
for my strategy, i get the two top countries in that interest and i target them in campaign alone with 10 Adset 10$ per adset i didn't see anything for this because likes are soo low like 7$ and the ads spent 26$ , , and i creat other campaign and i target worldwide and i used the same post id to gain engagement in that post and i exclude some countries like india because from my last ads i spent a lot of ads in them they just make my pixel crazy hahaha

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David Restrepo said:

Hello,

Ok. So:

1. WC (good to start feeding your pixel)
2. Lower you ad budget to $5
3. In each ad try just 1 interest. But all them different.
4. If you have enough results (good results) try using lookalike audiences. Very powerful.
5. Try even with different ages
6. If your product cost $35 and you are earning $10 per each sale. Then, you have a range of $10, right? You have to test each product until it breaks that range. I mean: If your winnings per each sale is $10 and your product cost $35. Then you have to test the ad set until it spent $25. Considering a $5 price, then the ad set will be running for 5 days.
7. T1 countries and your niche is very competitive. You should know that FB ads algorithm is auction-based. So for that reason price will be high.
8. If you find any ad set with good results. Duplicate/scale it. BUT not make the mistake that 99% does. DO NOT duplicate EXACT the same ad set. You have to tweak a little, example:

If you have an interest like "Dog jewerly" and it worked well. Keep same budget, video, etc. But try "Dog Jewerly" with behaviour "People who loves dogs" Is pretty the same, but it will work wonders. Do you understand me? NEVER duplicate the ad set with EXACT settings. That what people always do. And then they think Facebook is a crap and don't work. Isn't a Facebook issue haha. Are they strategies. Facebook Ads is amazingly powerful.

Test this recommendations for at least 15 days. If it doesn't work then it means that your products isn't have high conversion rate. Then try one/all of the following:

1. Change your product.
2. Change your video
3. Change your targeting again.

Try and try, you will find something good. Trust me. Facebook Ads is amazing, just need a little of patient and money.

Cheers,
David.

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Scuba007 said:

David do you use a Facebook Retargeting tool you can recommend for newbies that isn't too expensive.

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David Restrepo said:

Hello,

Sorry I didn't understand your question. Can you rephrase please?

Cheers,
David

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Scuba007 said:

Oh sorry I meant do you use an additional tool to run your Ads such as a tool that does retargeting. For example Adespresso, Wordstream.

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