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Facebook ads question high ctr but low reach

Discussion in 'FaceBook' started by siihihi, Oct 21, 2013.

  1. siihihi

    siihihi Regular Member

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    Well I run an campaign where one of my ads got CTR 0,6% but Ad reach is very low.. :S
    On of my other (lower ctr) got a lot of more views. I don't understand why..

    As I understand, if my ctr is high, fb should show my picture more but in this case it's opposite.

    What you think. Do I have to put my first ad on hold to get third one up?

    Thanks
     

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  2. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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    It will increase with time.

    You can pause the first campaign if its a problem..... or just wait a day or 2.
     
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  3. siihihi

    siihihi Regular Member

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    Interesting, as usually it has increased immediately
     
  4. Paper-Boy

    Paper-Boy Elite Member

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    Have you tried increasing your bid? You could also try to delete the campaign and start a new one with the same exact targeting.
     
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  5. siihihi

    siihihi Regular Member

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    Set this to manual but will definately try. Thanks!
     
  6. lee_s

    lee_s Registered Member

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    If you look at the picture you posted, Facebook it actually showing the most efficient ad the most. Facebook works this out via cos per action, which in this case is a like. Your ad with the cheapest CPA us showing the most. Surely you would want this?
     
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  7. siihihi

    siihihi Regular Member

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    I thought that if I can increase third ad reach, the cpc will go down :p
    Anyway, got 333 clicks for 12€ and i'm very happy :)