Facebook ads question high ctr but low reach

siihihi

Regular Member

Jun 22, 2012

260

93

• Oct 21, 2013

• #1

Well I run an campaign where one of my ads got CTR 0,6% but Ad reach is very low.. :S
On of my other (lower ctr) got a lot of more views. I don't understand why..

As I understand, if my ctr is high, fb should show my picture more but in this case it's opposite.

What you think. Do I have to put my first ad on hold to get third one up?

Thanks

 

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IamNRE

Elite Member

Aug 18, 2010

7,164

10,718

• Oct 21, 2013

• #2

It will increase with time.

You can pause the first campaign if its a problem..... or just wait a day or 2.

 

siihihi

Regular Member

Jun 22, 2012

260

93

• Oct 21, 2013
• Thread Starter Thread Starter

• #3

Interesting, as usually it has increased immediately

 

P

Paper-Boy

Elite Member

Jun 17, 2009

5,116

1,840

• Oct 21, 2013

• #4

Have you tried increasing your bid? You could also try to delete the campaign and start a new one with the same exact targeting.

 

siihihi

Regular Member

Jun 22, 2012

260

93

• Oct 21, 2013
• Thread Starter Thread Starter

• #5

Set this to manual but will definately try. Thanks!

 

L

lee_s

Registered Member

Feb 17, 2009

98

3

• Oct 22, 2013

• #6

If you look at the picture you posted, Facebook it actually showing the most efficient ad the most. Facebook works this out via cos per action, which in this case is a like. Your ad with the cheapest CPA us showing the most. Surely you would want this?

 

siihihi

Regular Member

Jun 22, 2012

260

93

• Oct 24, 2013
• Thread Starter Thread Starter

• #7

I thought that if I can increase third ad reach, the cpc will go down
Anyway, got 333 clicks for 12€ and i'm very happy