Hey guys, I can't seem to grasp this correctly and was wondering if someone can ELI5 it for me. I have a PPE Ad right now that seems to be doing great in terms of likes, but I have no purchases. Just some stats from the PPE: Total likes: 2100 From Today: Spent: $3.67 Reach: 4696 Post Engagements: 602 Comments: 4 Shares: 17 Link clicks: 6 Page Likes: 13 COST PER ENGAGEMENT: 0.006 Now I'm very new to this but this seems like a successful ad appeal-wise. I then decided to take the same Ad and turn it into a Conversion with Add-to-cart and I sent it to the exact same Audience because there's plenty of people I haven't reached yet. Results after 2 hours (only I know) Spent: $1.01 Total Reach: 92 Reactions: 3 Link Clicks: 2 No sales. Now I can't figure out why it's best to make a Conversion Ad when my costs take a beating and my reach is much lower. Is it better to invest more into my PPE instead? Also, should I pause my PPE while I run the Conversion? Thanks.