We often advise customers to combine both: both natural growth and advertising to attract customers quickly.
When creating a channel, we advise customers to let the channel grow naturally.
Then, we will combine both: articles for natural growth will be written in a more loyal direction and maintained regularly to retain customers, articles for advertising will be attractive, concise.
Only run ads during prime time (this time depends on the age and social media using needs of the customers you are targeting) to save budget.