Facebook ads optimisation

In which country are you running ads? If you use pixels and ladi for your conversion campaign, it will be a lot more complicated. Find agencies who can help you.
hussal said:
Hello all,

I've had CPA networks running ads for my Nutra business and it's been costing me 3$/ lead fixed rate.

I started running facebook ads myself but the results are very bad.
I would appreciate if you can help;

- Should I use pixel? knowing that facebook account lasts 2-3 weeks only
- If yes, where to install pixel code, white page or landing page?
- If pixel is not needed, what bid startegy, goal, and how to get charged should I choose?
Click to expand...
 
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You should run a test first, setting up many different camps to measure which camp is cheap or expensive. Pixels should be used to measure returned results
 
you should use pixels. Do you use cloaking? You should use pixels and cloaking to optimize your campaign
 
My advice is to have someone who knows how to run ads run it for you, because it will distract you from your main focus
Good luck bro
 
hussal said:
Hello all,

I've had CPA networks running ads for my Nutra business and it's been costing me 3$/ lead fixed rate.

I started running facebook ads myself but the results are very bad.
I would appreciate if you can help;

- Should I use pixel? knowing that facebook account lasts 2-3 weeks only
- If yes, where to install pixel code, white page or landing page?
- If pixel is not needed, what bid startegy, goal, and how to get charged should I choose?
Click to expand...
I read a news snippet on Telegram saying that Meta will simplify the Conversions API process.
For now, i men 2026, just keep using the pixel, it's still very safe.
 
You need a pixel because it optimizes your traffic not just for clicks but for purchases. Without a pixel and a “purchase” goal, there’s not much point in running ads, because the ads will simply be optimized for clicks or reach rather than purchases.
 
hussal said:
Hello all,

I've had CPA networks running ads for my Nutra business and it's been costing me 3$/ lead fixed rate.

I started running facebook ads myself but the results are very bad.
I would appreciate if you can help;

- Should I use pixel? knowing that facebook account lasts 2-3 weeks only
- If yes, where to install pixel code, white page or landing page?
- If pixel is not needed, what bid startegy, goal, and how to get charged should I choose?
Click to expand...
I heard that Meta is about to simplify running ads
in future, you might not need a pixel anymore, but now just keep using it bcs still gud
 
hussal said:
Hello all,

I've had CPA networks running ads for my Nutra business and it's been costing me 3$/ lead fixed rate.

I started running facebook ads myself but the results are very bad.
I would appreciate if you can help;

- Should I use pixel? knowing that facebook account lasts 2-3 weeks only
- If yes, where to install pixel code, white page or landing page?
- If pixel is not needed, what bid startegy, goal, and how to get charged should I choose?
Click to expand...
Yes you should use pixels. Installing the pixel in the landing page is fine. The pixel can be used to calculate your ROAs (return on ad spend) and how many people got your products wish listed or in their shopping carts.
 
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