superskyman
Newbie
- Dec 21, 2018
- 24
- 7
Hi guys,
We are in difficult situation as no income, only have 5000$ in bank and that's it we're done, going straight to bankrupt.
Hopefully we just finished our website, which is lingerie niche, our website is quite clean and well finished, our prices are aligned with concurrence.
But we need to sell.......
Big problem with Facebook Ads, it's very unclear the way we should proceed.
1/ It seems we have to build our own database (what they call 'Pixel') instead of using the FB enormous quantities of datas. On the pixel, some black box FB algorithms, AI and blablabla are supposed to optimize the ads results............. well, good luck with such transparency, personnally, i don't feel convinced......... Anyway, no choice we need to advertise our products.
2/ the problem we have is mostly to select the right CONVERSION EVENT....... We are very usure about the potential impacts and outputs due to that setup.... Basically we want people to buy on our website. But we are not sure how the pixel/databse is filled. Some guys we need to set CONVERSION EVENT that CONVERTS to give food to the pixel, some others say the pixel will get infos, whatever is the setup of that Conversion Event parameter.
Ex : if i set conversion event 'Purchase', make no sales, but 400 website visits, will the pixel be 'filled' with the views/visits events, or not ?
3/ Some people say we should go straight to the conversion event 'sales', some other say we should track up the funnel (set views or add to cart events and use lookalike audience to make some sales). This is totally unclear how the pixel fills with datas, and totally unclear how the datas are used. What should we begin with ?
4/ we already configured our Campaigns, have quite clear idea about our customers/audience profile, we put on 4 creatives, they make around 8%CTR....
5/ after few days of test, this is total flop, we spent 70euros for 400 views, around 20 add to cart, and one purchase. I cannot put my website link here cause they say it's making advertisment.....

6/ we tried a bit the 'add to cart' conversion event, the problem is that it generates add to cart, but NO initiate checkout or anything else....
In a nutshell there is plenty of interrogations, and lots of pressure (have a family to feed...), any help would be greatly appreciated.
Thanks guys
We are in difficult situation as no income, only have 5000$ in bank and that's it we're done, going straight to bankrupt.
Hopefully we just finished our website, which is lingerie niche, our website is quite clean and well finished, our prices are aligned with concurrence.
But we need to sell.......
Big problem with Facebook Ads, it's very unclear the way we should proceed.
1/ It seems we have to build our own database (what they call 'Pixel') instead of using the FB enormous quantities of datas. On the pixel, some black box FB algorithms, AI and blablabla are supposed to optimize the ads results............. well, good luck with such transparency, personnally, i don't feel convinced......... Anyway, no choice we need to advertise our products.
2/ the problem we have is mostly to select the right CONVERSION EVENT....... We are very usure about the potential impacts and outputs due to that setup.... Basically we want people to buy on our website. But we are not sure how the pixel/databse is filled. Some guys we need to set CONVERSION EVENT that CONVERTS to give food to the pixel, some others say the pixel will get infos, whatever is the setup of that Conversion Event parameter.
Ex : if i set conversion event 'Purchase', make no sales, but 400 website visits, will the pixel be 'filled' with the views/visits events, or not ?
3/ Some people say we should go straight to the conversion event 'sales', some other say we should track up the funnel (set views or add to cart events and use lookalike audience to make some sales). This is totally unclear how the pixel fills with datas, and totally unclear how the datas are used. What should we begin with ?
4/ we already configured our Campaigns, have quite clear idea about our customers/audience profile, we put on 4 creatives, they make around 8%CTR....
5/ after few days of test, this is total flop, we spent 70euros for 400 views, around 20 add to cart, and one purchase. I cannot put my website link here cause they say it's making advertisment.....

6/ we tried a bit the 'add to cart' conversion event, the problem is that it generates add to cart, but NO initiate checkout or anything else....
In a nutshell there is plenty of interrogations, and lots of pressure (have a family to feed...), any help would be greatly appreciated.
Thanks guys