Facebook Ads is weird

Day 1: $5 ads : 2 like, 2 shares: 1 sale (voila ! $15 profit, I was very happy).
Day 2: $5 ads: 0 like, 0 shares, no sale (same target).
Day 3: $10 ads: Still no sales
Day 4: I'm still running ads. Nothing (even likes, shares This is the last date I promote this product)

4 days is enough the product is not winning product ?

Like how many people are you targeting when you select your audience?
Do you have an inbound strategy on your Facebook page that you are using for promoting?

Probably you want to make a funnel where you get Name and Email to get some freebie or something, then make the offer, that will be 2 birds one stone. That way you keep also leads and sales, not just sales when they buy.

dreadpixel said:

Like how many people are you targeting when you select your audience?
Do you have an inbound strategy on your Facebook page that you are using for promoting?

Probably you want to make a funnel where you get Name and Email to get some freebie or something, then make the offer, that will be 2 birds one stone. That way you keep also leads and sales, not just sales when they buy.

Click to expand...

Yes, I tracked everything. I already installed Facebook Pixel. Plus, most of people in my country. They like to comment their credentials like phone number, address, number. That's it. They dont even want to visit my landing page.

alice252293 said:

Yes, I tracked everything. I already installed Facebook Pixel. Plus, most of people in my country. They like to comment their credentials like phone number, address, number. That's it. They dont even want to visit my landing page.

Click to expand...

I had some issues with Facebook ads before. Sometimes I had to just turn it off because they were leeching money without engagement or reach, not sure why, that was pointless, maybe cause we are using Adblocker? Not sure.
There is also another bug I detected when you Schedule posts on a fan page, they will not get any reach, no matter what your fan page has high reach and engagements. I haven't got a response from Facebook yet on that issue.

How many clicks per day? Could be random variation from small numbers.

You should look up some Youtube videos. PPC testing needs to be very systematic or you are wasting money.

Also, FB does a lot of stuff behind the scenes with "optimizing" your campaign. If you have a scammy product or bad feedback/engagement, there's a chance they try to screw you by showing to worse audiences and so on. I never see anyone talk about it, but FB must track bounce rates and on-page times (if you have pixel installed) just like Google.