Facebook Ads - how lower my CPC/CPM?

daniel1900

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The price you have to pay for Facebook Ads has really increased the last year and it's going crazy. So now I wonder, do you have any good tips how to lower the prices? Have you experienced which settings affects the price most?


Also I wonder - how do I connect the ads to only show for people in some special groups? Do I have to be admin for that group? When I type the name of group of which people I want to target it won't show up in the list.

And yes, my english is crap but I hope anyone can share their expertise :)


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