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Facebook Ads - Help targeting an audience for BuzzFeed clone

Discussion in 'FaceBook' started by Draphoelix, Nov 10, 2014.

  1. Draphoelix

    Draphoelix Newbie

    Nov 2, 2014
    Likes Received:
    Hey guys :D,

    This is my first time using Facebook Ads. I have a blog that is similar to BuzzFeed/ViralNova/Upworthy where I post stories, viral videos and lists; posts that some people would refer as "fluffy content".

    Anyway, the problem is that I'm not sure how I should target my audience. So far I've thought of targeting people 18-65 years old, in the regions US, UK, Canada and Australia. I've also thought of just targeting females, as I've heard women are more likely to share things, but not sure if that's such a good idea. The hardest part is targeting "interests", as the "trending" nische is very broad and pretty much anything goes. I can of course simply target people that have liked BuzzFeed or similar sites, but I'm afraid these sites have a loyal following.

    Any suggestion or tips would be nice :), thanks!