FAcebook ads getting impressions but not conversions

Alejandro Jose

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I've created a brand new facebook page and liked the pixel to my shopify, once my store was setup, launched 1 campaign on facebook with 7 different adsets (7 different interests) from sunday 4 AM to Monday 7 PM but they are have some good impressions but no conversions at all so I've panicked and stopped the campaign, I've read somewhere (Can't remember where exactly) that I need to give pixel time to start producing results and I was wondering if someone can point me in the right direction, I apologize beforehand if this is not the right place for this post, I can provide further details upon request.
 
How much budget did you spend on it. maybe at first you need to be patient
 
you should spend more. because spending too little can not evaluate anything
 
Check the look a like audience or change it, make sure you have as you wanted it to be, also I came to the conclusion that if you run a campaing at the begining of this one you wont get that much conversion because the facebook algorithm takes some time to understand your target Ive seen that usually at the end of the campaing is when you start getting more leads or if you run the campaing again then you have a higher chance to make it more succesfull. Also check if the location is too wide for the budget, lately.. the more you spend the more you get, I would recommend you to not only focus on ads try to drive traffic to your page in different ways such as groups.
 
Check ur targeting , u must have have proper logic behind why u targeting them, secondly ur store theme/funnel u must make sure u have proper conversion optimised theme/funnel (without any sales u can try following best practises), and thirdly spend more and make sure ads are meant to atrract right customer instead of just getting good ctr because only matrix that matters is sales (within allowed CPA cost) not impressions or ctr .
 
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