Facebook Ads for Ecommerce - Help?

Hi all,
I started my ecommerce store a little while ago and am now just getting to running free + shipping ads on facebook. I am targeting the exact niche of people that would be interested in this product and advertising a $3 product for $9 shipping, and it it's only 12 days shipping + it's trackable.
My results so far have been disappointing, with only 4 link clicks.
Please understand this is the first few hours of me running the ads, and I am running them on a micro scale (not that micro for me since I'm only 17 ), but I'd like to see better results! No sales yet.

Thanks in advance,
Jo

EDIT: It shows I've reached more than 1,000 active people in my niche, how can I only have 4 link clicks? Seems impossible to me. The ad itself is good to me...

Good job keep it up!

great keep update your ads and sale status

Hey buddy! seeing a lot of these free product + pay for shipping sellers going around.. mainly targeting younger audiences with jewellery etc however looking at your Ad Sets, I assume your product would suite those a little older too. In your screenshot you're currently looking at a CTR of 0.30% which is very small and I'd image your Ad Relevancy score is quite poor (if it's even been calculated yet due to low impressions) and this could be due to the Ads and their message. Do you run the same ad for all Ad Sets? I'm sure the Ads could have their messaging optimised better for the different audiences. People within 40-49 may not react the same way as 20-29 year olds would do so the first thing i'd recommend is really fine tune your Ad messaging to each audience. With such a little budget and scale, you really just need to work on improving the Ad Relevancy score and don't be impatient. 1000 impressions is so tiny to make any educated decision but Ads can always be improved of course. Lastly, I've noticed people using this method but using the Instagram Story Feed ad format through Facebook Ads with great success. Give that a go for sure

Okay i am going to advise you what i have advised others, first of all stop with the free + shipping, people are not going to pay $9- shipping and wait 12 to 20 days for a $3- piece of crap, you will be up to your eyeballs in disputes, chargebacks and handling mad customers, and bitching paypal.

Secondly $2- a day is not going to cut it, if you test products you need at least $10- per addset for 3 days, if you don't have that kind of money, stop doing what yoru doing, to have a real go at FB ads you need at least $1000 to $1500 to invest in ads and be prepared to lose it all

This is not something you can set up with $10 domain and a 60day trial from shopify, it is not going to happen, now before you invest such an amount let me point you to a free course that will explain EVERYTHING from research to targeting and marketing, i am not in anyway shape or form connected to the guy that created this (i am even banned from the FB page) but this is the best course out there and it will prepare you for what is coming when you do this shit for real

jlbrown9 said:

Hi all,
I started my ecommerce store a little while ago and am now just getting to running free + shipping ads on facebook. I am targeting the exact niche of people that would be interested in this product and advertising a $3 product for $9 shipping, and it it's only 12 days shipping + it's trackable.
My results so far have been disappointing, with only 4 link clicks.
Please understand this is the first few hours of me running the ads, and I am running them on a micro scale (not that micro for me since I'm only 17 ), but I'd like to see better results! No sales yet.

Thanks in advance,
Jo

EDIT: It shows I've reached more than 1,000 active people in my niche, how can I only have 4 link clicks? Seems impossible to me. The ad itself is good to me...

Click to expand...

try interest area in FB ads I will give a lot click from the audience

Try to use engagements over website clicks / conversions. Engagements worked better for me...got more clicks. Also $3 is a bit less. Try $10 per day per adset to get real stats.

If you still get less clicks you should consider changing your post/picture/video on Facebook. Also check if the product is not saturated...people might have seen this product in other ads before. You have to understand there are many guys doing free + shipping and they might target exactly the same audience than you do. The people might think "oh noes...not another advertising promising free stuff.".