Facebook Ads dip after a week. What could be the reason?

cooldude1234

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Hello all,

I am selling a digital product on my website and running ads for the same on facebook ads. Had started almost a month back. I had started with budget of $25 (converted from Indian Ruppees as I'm targeting only in India) and was getting decent sales with ROAS being approx 3. Then I increased the budget to $50 and was still getting ROAS around 3. But since last 3-4 days my sales have gone down. I haven't done any changes to the ad or the campaign but the enquires as well as sales have gone down a lot.

Can anyone help me with what could be the reason for this dip and is there a way I can get the sales up again?

Any help will be appreciated.

Thanking you
 
Facebook's algorithm is to distribute content according to customer attraction. So always innovate your content to increase conversions
 
You need to choose healthy accounts. Then set up the campaign and optimize product costs
 
It's my personal account. Total spend has been around $2000. It was working fine till last week. This week the sales have dipped alot.
 
Hello all,

I am selling a digital product on my website and running ads for the same on facebook ads. Had started almost a month back. I had started with budget of $25 (converted from Indian Ruppees as I'm targeting only in India) and was getting decent sales with ROAS being approx 3. Then I increased the budget to $50 and was still getting ROAS around 3. But since last 3-4 days my sales have gone down. I haven't done any changes to the ad or the campaign but the enquires as well as sales have gone down a lot.

Can anyone help me with what could be the reason for this dip and is there a way I can get the sales up again?

Any help will be appreciated.

Thanking you
Hey

Do you have a pixel installed on the page that opens after a customer makes a payment?

If not, you need to do it so that ads are optimized only for the audience that makes a purchase, not the one that just clicks on the ad

If you need help with this, then email me and I'll help you out
 
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