Facebook ads difference

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dizzedaddy

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Hi,

We are planning to run ads on facebook to direct customers to our website. Under "Optimization for Ad Delivery" we are given with 3 options:

Link Clicks
Impressions
Daily Unique reach

Can someone suggest which option is the best to generate more sales?
 
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Use link click, you have to test your CTR first.
If you want to build like first then target low paying CPC country then once you've got good ctr
target main market country. Make sure your website are optimized and responsive.
 
lemoryora said:
Use link click, you have to test your CTR first.
If you want to build like first then target low paying CPC country then once you've got good ctr
target main market country. Make sure your website are optimized and responsive.
Click to expand...
Thank you will try it out
 
For us, Link Clicks performed the best, but your results might defer depending on niche and ad/offer. I suggest you run an identical campaign on all 3 simultaneously (the only difference being "optimize for") and let it run for at least a week (ideally more), so that you can also see any weekly fluctuations.
 
For testing, you don't need to spend a lot. As little as $10 per campaign per day (with ad delivery spread over the entire 24 hours) should give you enough of data to go on.
 
start with asian countries first, give them a reason why need to click the ads.
keep in mind image on ads is really important, use '?" on ads tittle, on description use call to action.
use many ad variations with different images and start with $10 budget, I suggest to run ads for 2 days to see the best performing ads, because in the first day running ads, facebook will drain your budget quickly so the better performance of ad campaign is on next day , search for the best time to start running your ads. Good luck!
 
Last edited:
lemoryora said:
start with asian countries first
Click to expand...
The reason s/he is suggesting this is because clicks are cheaper there, so your ad budget will buy you more clicks. Of course, this is relevant ONLY if your target market includes Asia. If not, it would be a waste of money.

lemoryora said:
I suggest to run ads for 2 days, because in first day running ads, facebook will drain your budget quickly so the better performance of ad campaign is on next day , search for the best time to start running your ads.
Click to expand...
Good advice, but 2 days is an absolute minimum. It's better if you can let the campaign(s) run for at least a week. Weekends tend to be very different from working days. Also, there are differences between individual working days. Weather sometimes plays a role, too, btw. Etc.
 
dizzedaddy said:
Hi,

We are planning to run ads on facebook to direct customers to our website. Under "Optimization for Ad Delivery" we are given with 3 options:

Link Clicks
Impressions
Daily Unique reach

Can someone suggest which option is the best to generate more sales?
Click to expand...
link click
what ís your sky,pe i can help you
 
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