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Facebook Ads CTR Very Bad

Discussion in 'Making Money' started by Mr. Aesthetic, Nov 23, 2017.

  1. Mr. Aesthetic

    Mr. Aesthetic Newbie

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    [​IMG]
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    Those are my 2 campaigns that I have setup for two seperate products on my Shopify store.
    The CTR for them is extremely bad and I was just wondering how I could improve it.
     
  2. nicktheShinobi

    nicktheShinobi Junior Member

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    you need better ads. You really have to leverage the viral aspect of Facebook.

    Ads that are simple and boring will get you nothing. You have to remember there are thousands and thousands of ads on facebook. People have been over exposed to them.

    So they scroll by and dont click because to them your ads suck ( no offense)

    What you need is ads that have a mass appeal. Things that are funny, or pictures / videos that engage.

    As i mentioned, Facebook is filled with tons of ppl running ads, you wont get what you need if your ads are not appealing.

    Look into marketing angles and see how you can apply angles to your store. Look at benefits and key things your target audience looks for and try to develop your ads around it.

    Example of a bad T shirt ad:

    Buy this T shirt, 40% off

    ^^ ppl see this everyday. There is no angle, nothing to sort of seperate you from the rest.


    Example of a better T Shirt Ad:


    9/10 Females Love Men Who Wear This Shirt

    ^^ this makes your ad more original. The headline draws in attention. It's sort of a cliff hanger as people are curious to what the T shirt is the females like.

    You can literally think of thousands of different angles. You will have to test a bunch until you find a winner.
     
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  3. Mr. Aesthetic

    Mr. Aesthetic Newbie

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    Thanks for the help. :)
    I gave my ads a bit more of an edge and I have now gotten 35 clicks yay
    Problem is the visitors aren't even participating in my discount email pop-up thing nor are they adding the products to the cart.
    Still gotten 0 add to carts. :(
     
  4. nicktheShinobi

    nicktheShinobi Junior Member

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    You may be targeting the wrong people. Try to keep your budget low and split test different targetting etc
     
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  5. redarrow

    redarrow Elite Member

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    well said you need to do a facebook ads post very nice read.
     
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