Facebook Ads - CTR and CPM Research

Hi guys.

How have your CTR and CPM been doing on Facebook ads campaigns lately?

Here 3.72% CTR and $ 50.00 CPM.

What do you consider a high and low CTR?

Depends on the product you are advertising
But now I find it to be quite expensive

Bids are based on the target. $50 CPM is extremely high for most niches, though. If you could talk about the vertical industry you are focusing, then it would be more approachable. Generally on CPA networks, most people divide into markets to benchmarks their results, not a general rule thumb.

With less than 10% CTR it's possible to go under $5 CPM for certain niches and certain countries, meaning less than 5c/click. Even the country is relevant in the equation.

The cpm depends on the geo, niche and audience. CTR on the creative that you use. They are very unique metrics to each case, you can’t generalise like that.

yeah mate after this facebook ios update, cpm got higher and ctr lower, optimization sucks now too