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Facebook ads: Clicks and website clicks confusion?

Discussion in 'FaceBook' started by zackm, Feb 3, 2014.

  1. zackm

    zackm Junior Member

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    Hi,

    I'm running Facebook Ads.. It's a "Clicks to Website" campaign.

    Under the report section, I'm receiving 24 clicks but only 12 website clicks.

    Whats the difference? Afterall, a click would still end up on my website. Which is the real stat?

    Thanks..


    fbads.jpg
     
  2. racket

    racket Regular Member

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    if you go to advanced report i think it can give you further insight into this
     
  3. abradabra

    abradabra Jr. VIP Jr. VIP

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    Home Page:
    Just Click the '?' mark next to the Clicks Tab, it has all the detail you need.