Facebook ads: Clicks and website clicks confusion?

zackm

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Dec 11, 2010
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Hi,

I'm running Facebook Ads.. It's a "Clicks to Website" campaign.

Under the report section, I'm receiving 24 clicks but only 12 website clicks.

Whats the difference? Afterall, a click would still end up on my website. Which is the real stat?

Thanks..


fbads.jpg
 
if you go to advanced report i think it can give you further insight into this
 
Just Click the '?' mark next to the Clicks Tab, it has all the detail you need.
 
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