For your goal of increasing member registrations on your website, the best campaign objective would be conversion or lead generation .These objectives are designed to drive specific actions like registrations, aligning well with your objective.
For your objective of driving member registrations on your website, the most suitable campaign objective would be "TRAFFIC." This objective is designed to increase the number of visits to your website, which aligns well with your goal of getting users to register on your site.
I think TRAFFIC is the best choice for your ad campaign if you want more people to visit your website and become members. It helps bring visitors to your site, making it easier for them to register.
If you want people to sign up then you should go for a lead campaign.
Remember that Facebook is very good these days in providing you exactly what you want.
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