Facebook Ads 2026 Updates

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woggle

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Feb 25, 2026
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Hey guys,
FB Ads changed a lot in 2026. Exclusions are gone, Special Ad Categories stricter, new formats like Partnership Ads and FB Live, some placements removed. AI automation is pushing more control to Meta.
How is everyone adjusting campaigns this year?
 
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Spot on. The 'Andromeda' algo shift basically turned us into creative directors rather than media buyers
 
It’s true that platform updates can change how campaigns perform, so it’s worth reviewing your current setup and staying flexible with new ad formats and placements. Instead of rushing to rebuild everything, focus on testing what still works and adapting gradually to the new environment. Keeping campaigns clean, compliant, and well-optimized usually helps maintain more stable results over time.
 
woggle said:
Hey guys,
FB Ads changed a lot in 2026. Exclusions are gone, Special Ad Categories stricter, new formats like Partnership Ads and FB Live, some placements removed. AI automation is pushing more control to Meta.
How is everyone adjusting campaigns this year?
Click to expand...
bro it's all about "Andromeda" now, manual targeting is basically dead and creative is the new targeting. just stack 5-6 different hooks and let Advantage+ do the heavy lifting, if your creative is good the AI finds the buyers anyway.
 
I think the best way now is keep testing different creatives and campaign setup and Don"t depend on one strategy because Facebook change all the time and also Make small changes, give it some time and see what works best for your account.
 
woggle said:
Hey guys,
FB Ads changed a lot in 2026. Exclusions are gone, Special Ad Categories stricter, new formats like Partnership Ads and FB Live, some placements removed. AI automation is pushing more control to Meta.
How is everyone adjusting campaigns this year?
Click to expand...
embracing broad advantage+ setups while leveraging Partnership Ads and custom CAPI tracking is key to letting meta's AI find high-converting audiences naturally
 
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