Facebook adds and scraped emails.

I have an email list of 23,000 targeted emails that I imported into facebook ads. I am still paying around .23 cents per website click.

How big of a list are your using? is website traffice more expensive than page likes?

Anybody got any help?

What countries are you targeting? What is your niche?

Did you check out this tut?

[TUTORIAL] FACEBOOK Custom Audience and Advertising Campaigns!!! NOOB FRIENDLY

-Sasha

.23 isn't bad, thats a good cost, .02 is more myth and not quality clicks. It really depends on what your selling and how many clicks it takes to get to a sale. Your question is too broad without understanding more about what you are selling. You have to remember you are probably not the only person with these emails and there is limited newsfeed space, and these people probably fall under other demographic targeting that people are using. Its an auction at the end of the day.

It depends really on geographic, i created audience from 300k people from targeted countries and it's still high anyway..