Facebok ads crazy CPM?

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It will stay crazy till January first week. Christmas period is always expensive to run ads, be it any niche.
Also, try to narrow down your audience a bit. That is a huge-ass audience.
 
Themer said:
It will stay crazy till January first week. Christmas period is always expensive to run ads, be it any niche.
Also, try to narrow down your audience a bit. That is a huge-ass audience.
Click to expand...
The prices are almost tripled, that's for everyone?
 
Welcome to the 4th quarter.

You must be new here :)

This is in fact the norm.

It won't settle until the 2nd to 3rd week of Jan.

But as soon as it settles, it goes up again because here comes valentine day....

then it settles again for a while... until you near Easter... then after that it finally settles down for a while.
 
IamNRE said:
Welcome to the 4th quarter.

You must be new here :)

This is in fact the norm.

It won't settle until the 2nd to 3rd week of Jan.

But as soon as it settles, it goes up again because here comes valentine day....

then it settles again for a while... until you near Easter... then after that it finally settles down for a while.
Click to expand...
Do you think I should keep running ads or wait for it to go down?
 
PhotoGallery said:
Do you think I should keep running ads or wait for it to go down?
Click to expand...
Run it at a low budget to keep the data juice. FB fucks up an ad paused for a long time. If your service/product is global, run your offer for those countries where they don't celebrate Christmas much.
 
Yeah... pause that shit or run at $1/day budget.
 
PhotoGallery said:
Would running it at $1/day potentially get any sales you think?
Click to expand...

Doubt it. Perhaps back in 2015... today... highly doubt it unless you have a fucking insane viral ad.

But I wouldn't bet on it.
 
Crazy prices because we had usa elections, than holidays... You had your chance for cheep clicks in april...
Facebook will change a lot this year... some people will have to stop doing it, so price can maybe be lower for a while agian.
 
High CPM could be due to targeting a broad, competitive audience. Try narrowing it down.
 
The high CPM might be because you're targeting a wide audience with a lot of competition try narrowing it down to see if that helps bring costs down!
 
The high CPM could be due to broad audience targeting (5-100 million) and competitive bidding in the portable washer niche, which may be attracting high demand and increasing costs.
 
The crazy CPM is probably because portable washers are in high demand, and the broad audience makes the competition fierce, driving up ad prices.
 
The high CPM might be because the portable washer market is pretty competitive, or your audience is too broad, which can drive up the cost. Try narrowing it down a bit!
 
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