Campaign is active but none of your ads has "started delivery" status, which is why they don't spend. You can either wait or setup new ads.
Delivery problem is the issue coming from ads.
Here's some reasons why your ads can't be delivered:
1. The post associated with your ad is not available
If the post associated with your ad isn’t available, here are some reasons why:
- The post may have been removed
- You may no longer have permission to view the post
- You may be using a post that can’t be used in an ad
- The ad might contain an expired offer/event
2. You picked a very narrow audience
Narrowing down the kinds of people that should see your ads can help you get better results. However, restricting your ads to a very small audience might cause Facebook to stop delivering your ads.
3. You have high auction overlap
When you run an ad campaign on Facebook, your ads compete against other advertisers to reach a specific target audience. However, when you have multiple ads targeting the same audience, you may start competing against yourself — which can harm your ads’ delivery.
When several of your ad sets have similar targeting, Facebook tries to prevent your ads from competing against each other during the auction process. Here, the ads that have the highest total value will win the auction. Ads that have lesser value will be paused. This reduces costs and maximizes the use of your budget.
While this is a great preventative feature, it can cause your ad sets to underperform or not deliver at all.
4. Your ads are not converting
When you pick an optimization goal, you’re telling Facebook the exact action you want your target audience to take. This helps Facebook target your audience better.
For your ad to perform well, you need to choose the right optimization goal. Optimizing your ads for conversions, in itself, is not a bad thing, but it can be negative because if your ads don’t convert, you won’t be able to gather enough data to convince Facebook that people want to see your ad. And when Facebook can’t decide if people would be interested in your ad, it may stop delivering the ad totally.
Hello , i already run my fb ads campaign, the campaign alread learning, but the impression and reach is not moving, and also i already change 2 account and content
Why it can be like that, if you have solution for that please reply this thread
Thanks