Exploring pSEO Strategies for an IT Services Website

Hello everyone,

I'm diving into the world of programmatic SEO (pSEO) for a website that offers IT services, including web design, mobile app development, and software development. Alongside these services, we also provide various marketing solutions such as SEO, social media marketing, and Google Ads.

I'm brainstorming ideas for pSEO pages that could attract relevant traffic to our site. Some potential topics include "SEO for Plumbers," "SEO for Lawyers," or "SEO for Dentists." I'm also considering localized variations like "SEO for Plumbers in NYC" or "SEO for Dentists in Chicago." Additionally, I'm exploring broader topics like "Best Dating Apps For Women," "Best Dating Apps for Men," and "Best Investment Apps For Beginners."

I'd love to hear your thoughts on whether these topics would resonate with our target audience and contribute to our SEO efforts. Also, it would be helpful if you a few more suggestions regarding topics for pSEO pages. Additionally, any suggestions for navigation on these pSEO pages would be greatly appreciated.

Looking forward to your insights!

I've built quite some pSEO sites, and the best advice I can give you is that you should still do your keyword research thoroughly.
Just some brainstorming without having checked any data: Is there, e.g., an audience for "SEO for plumbers"? Do plumbers/dentists/lawyers/whatever local service search for SEO services like that? Do they know what SEO is if your page comes up in Google for their search term and visit your site?
What I want to say: As for "normal" sites, you shouldn't think about what you could write or want to write, but what your target audience will search for when they are looking for your service. IMHO, it is a regular mistake in pSEO that people have some data and then think about what to publish with it, rather than thinking about what is worth publishing and then trying to find the data they need. To continue with the plumber example, I would try to find out what plumbers are searching for. E.g., are they rather searching for "SEO for plumbers", or "online marketing for plumbers", or "how can plumbers find new clients online", or "how to promote my plumbing business with Google" or whatever.
I hope you get what I mean...