Hello, I recently acquired an expired domain on prelease related to scholarships/internship. Consequently, my website is related to real estate/ rentals. My question is : 1. Since I offer a scholarship/internship page with my company/website, could I simply 301 the new domain to that particular internship page on my website to receive credit? 2. Will it hurt my site since its not directly related to the overall website? 3. Since it a pre-release domain, the PR dropped to zero. Should I build the site before I redirect? Or could I simply redirect the domain without the PR and for the authority? Will the PR come back on my website since the new 301 page is within a related niche? Any advice would be greatly appreciated! Regards!
I do a lot of real estate sites and I can tell you that re-directing a domain that has links that point to it that have nothing to do with real estate is a bad idea. That screams manipulation. Redirecting it to a similar page on your site "may" be ok but if you think about it, you will be giving one of your most irrelevant pages possibly the higest PR. I don't see that as being a viable strategy to build trust rank. Real estate sites are pretty tough to optimize with redirects because they are geographical in nature, can contain hundreds of pages targeting neighborhoods, and in my case, have listings attached to those community pages that are relevant to that neighborhood.. If you get a domain that has a bunch of links like "dallas real estate" pointing to it and you are in Denver... all the sudden your "denver real estate" site starts ranking for "dallas real estate" searches. What did you ultimately accomplish? In that scenario you are better off to develop the domain with some spun Dallas real estate content and then putting a link back to your site with anchor text of "Real Estate" or "homes for sale".. or have a page about Denver real estate on the Dallas site and link back to your Denver site that way. At least the links are on a page relevant to what they are linking to. If you have listings that can be indexed through a native IDX database on your site, you have thousands of pages with physical addresses that google understands.. If you come along and redirect a domain for another market to your home page... man you are asking for trouble.
I understand. Since this is a PR7 site with a lot of authority, I'm just wanting me make some use out of it.
